FHMoms is more than just a community—it's a movement that turned a Facebook group into a national edtech platform. Here's how it grew from humble beginnings to empowering thousands of Filipino mothers with freelancing and digital skills.
From Online Community to EdTech Pioneer
Founded by MK Bertulfo in 2017, FHMoms began as a simple attempt to connect with fellow freelancer moms. It quickly evolved when MK noticed the huge potential in offering training opportunities tailored specifically for Filipino women seeking home-based work.
Pandemic Pivot and Digital Acceleration
The pandemic years were pivotal. While many organizations struggled, FHMoms scaled up, offering digital skills courses and online events. They helped deploy over 200 employees to a BPO partner and introduced initiatives like rent-to-own computers, scholarships, and CSR donations of laptops and Wi-Fi kits.
Scaling Community Through Offline Events
Post-pandemic, FHMoms didn’t retreat from physical events—instead, they scaled them. Their Mothers’ Day event grew from 700 to 2,000 participants, and job fairs drew as many as 7,000 attendees. Events became key to onboarding partners, running workshops, and maintaining a real-world presence.
Diversified Courses for the Digital Age
What started as free lessons shared on Facebook morphed into structured, paid training programs. Topics range from general VA skills to social media marketing, bookkeeping, and multimedia editing. FHMoms adapted formats to suit busy schedules—offering short 2-week courses, PDFs, video lessons, and night-time sessions.
Platform and Tech Hurdles
Creating a learning platform wasn’t easy. The FHMoms team worked with third-party tech startups to develop an LMS, experimenting with formats and pricing. They’re still refining it, but the journey reflects real responsiveness to their community’s evolving needs.
Helping Moms Land Freelance Jobs
The real win? Course participants are now getting hired. FHMoms offers resume reviews, interview simulations, and referrals to agencies. Some graduates even list MK as a character reference—a testament to the trust and network FHMoms provides.
Shifting From Content to Experience
In an age of free online education, FHMoms doesn’t just sell knowledge—it sells an experience. By fostering community, mentorship, and job connections, it provides value far beyond course materials. That’s how it stays relevant in a crowded digital education space.
Final Thoughts
FHMoms is a case study in community-driven innovation. By focusing on Filipino moms' real needs and building an ecosystem of training, tech, and support, it’s helping thousands achieve freelancing success from home. The future of work is flexible—and FHMoms is leading the way.
"This episode is co-produced by Sprout Solutions, Apeiron, Twala, Symph, and AIMHI Construction App."
